I heard an incredible aviation tale recently. According to the story, at approximately 4000 feet, pilot Henry Dempsey heard a noise from the rear of the plane and went to investigate. As he did so, turbulence suddenly knocked him against the door, it gave way, and Dempsey fell forward out of the plane.

The co-pilot, realizing something was wrong from the ‘door ajar’ warning lights, called in a Coast Guard search mission, changed course and landed at a nearby airport. All this time, however, he never realized that as the pilot fell forward, he had clung to the door – literally for life. As the plane touched down, Dempsey was suspended upside-down with his face just 12 inches from the ground. He had held on so tight, the fire dept had to pry his fingers loose.

So for all of us working through the turbulence of today’s market, holding on for dear life is a pretty good strategy. Renew your focus on the lead-generation activities and stay so committed to your business it'll take the fire department to pry your fingers from it.

It’s a good life!

Brian